A LITTLE ABOUT YOUR NEXT TEAMMATE

About Me

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I work on digital products where mistakes are expensive and design decisions carry real consequences

Over the past decade, my work has supported products used by 20M+ users, improving engagement, reducing operational burden, and increasing customer trust at scale. In regulated and high-visibility environments, this has meant designing systems that improve onboarding and adoption while reducing support volume, failure points, and long-term delivery risk.

I also bring a high level of visual judgment and taste to product design, shaped by years of hands-on experience in photography, filmmaking, and interface design. This background sharpens how I work with composition, hierarchy, spacing, motion, and restraint—ensuring visual decisions serve clarity, usability, and trust rather than trend or decoration.

Montreal-Based Design Leader

Beyond the Portfolio



I’m a Montreal-based Product Designer and Leader focused on mobile-first platforms, cross-platform systems, and product strategy in complex environments. I partner closely with product and engineering leadership to solve ambiguous problems, align teams, and deliver outcomes that scale. Outside of work, you’ll find me exploring the city with my Boston Terriers, Charlie and Louie, a daily reminder that clarity, care, and restraint matter just as much in design as they do in life.

Charlie the Boston Terrier dog
Charlie and Louie Boston Terrier dogs together
Louie the Boston Terrier dog

Using data and research to reduce delivery risk

I use research and data to reduce uncertainty early, surfacing real user behavior, identifying structural friction, and validating decisions before they become expensive. In complex and regulated environments, this means combining qualitative insight with quantitative signals to establish clear priorities, align teams, and make informed tradeoffs. My focus is not speed for its own sake, but confidence, ensuring teams move forward with evidence, not assumptions. This approach helps organizations place smarter bets, reduce cost to serve, and avoid rework as products scale.

• Identifying behavioral patterns that signal risk before launch
• Aligning teams around evidence-based priorities
• Detecting friction across journeys that impacts trust and adoption
• Establishing measurable baselines to guide long-term product decisions

Shaping product strategy under real business and regulatory constraints

I help define product strategy in environments where scale, regulation, and long-term outcomes shape every decision. This means working with product, engineering, and business leaders to clarify the real problem, make explicit tradeoffs, and align teams around priorities that will hold up over time. Rather than optimizing for short-term metrics, I focus on establishing clear direction, success criteria, and decision frameworks that support sustainable growth, reduce delivery risk, and prevent rework as products scale.

• Clarifying product bets and tradeoffs before teams commit
• Aligning design outcomes with revenue, cost, and long-term platform health
• Defining success criteria that guide decisions beyond a single release
• Influencing direction through clear, evidence-backed narratives

Premium Visual and Interaction Design

I design high-quality mobile and cross-platform product experiences where visual craft, interaction design, and usability work together to build trust fast and scale reliably. My focus is on interfaces that feel intuitive within seconds, reduce friction across critical flows, and support measurable outcomes like conversion, retention, and long-term product credibility. I specialize in translating behavioral insight and product strategy into refined UI systems, motion, and interaction patterns that hold up in real-world, high-scale environments.

• High-trust visual systems that improve usability, clarity, and perceived product quality
• Purposeful motion and micro-interactions that guide users and reduce cognitive load
• Modern, mobile-first UI patterns designed for real usage, not visual trends
• Scalable component systems and design tokens that support consistency across platforms

Design that wins attention, earns trust, and drives the business forward.

Validation and Product Performance Optimization

I validate product decisions through evidence, not assumptions. By combining qualitative insight with product analytics, experimentation, and continuous measurement, I ensure design changes translate into real performance gains across activation, engagement, and retention. My work focuses on closing the gap between intent and outcome — identifying friction early, validating impact quickly, and iterating with clear success metrics in mind.

• Rapid validation frameworks that reduce product risk before and after launch
• Structured experimentation tied directly to business and product KPIs
• Behavioral analytics that reveal friction, drop-off patterns, and UX debt
• Post-launch optimization that compounds improvements over time

Design isn’t finished when it ships. It’s finished when it performs.

Experience in a diverse set of industries and spaces.

Banking
Finance
Telecommunications
Government
Healthcare
Entertainement
eCommerce
Mining
Energy
Real Estate
Industries
EDUCATION
Collaboration is the key to success.

What my past and present colleagues have to say

Tim Johnson CEO of Couply
Every element is designed beautifully and logically!

Piero is a legend! He got everything done super quick and gave us a ton of amazing ideas to improve our UX. We appreciated your work Piero and look forward to working with you again soon!

Tim Johnson
CEO - Couply
Denesh Raymond Co-Founder of Couply
A constant pro in eveyr way

Working with Piero has been a joy. He's a professional first and foremost and always delivers more than what is asked. His insights into current design trends and research are invaluable to any individual or company. Piero also has a great attitude and great communication, which makes working with him very easy. I would absolutely recommend Piero to anyone in need of design work. His skills, punctuality and quality is where he shines, and is evident through his passion and commitment to his work.

Denesh Raymond
Co-Founder - Couply
Fateme Feraghi iOS Developer at Tangerine Bank
An extremely competent designer and leader

I’ve been working with Piero closely in a team, and I’m pleased to recommend him as a highly accomplished Product Design Lead. He is an exceptional designer with a unique blend of creativity, strategic thinking, and technical expertise. He is definitely the best at what he does. He excels at translating complex ideas into elegant designs and demonstrate a keen understanding of user behavior and market trends. Piero is a natural leader who fosters collaboration and innovation within cross-functional team. I recommend him with pleasure as a standout professional in the field of product design.

Fateme Feraghi
iOS Developer - Tangerine Bank
Harjeet Bajwa QA Engineer at Tangerine Bank
A true collaborator with everyone

I worked with Piero at Tangerine. Although Piero was responsible for mobile UX designs for various project teams, he still always extended help during QA phase by completing design reviews on time and with great detail. He provided valuable feedback and ideas during meetings. He continues to be great asset at Tangerine and would be very valuable to any organization he chooses to work with in future!!

Harjeet Bajwa
QA Engineer - Tangerine Bank
Sasha Scott Design Leader at Canada Life
Dedicated to his craft

I worked with Piero for a brief time, but in that time his creativity, refined design skills, and dedication certainly impressed me. You can tell he is an innovator, critical thinker and collaborative team player. Working with him was a real pleasure, and it’s too bad we didn’t get to work together longer!

Sasha Scott
Design Leader - Canada Life
David Esposto Content Designer at Tangerine Bank
Energy and enthousiasm always part of the day to day

Piero is a thoughtful, passionate and enthusiastic designer. Always putting user needs first, his dedication and attention to detail takes any product design he works on to the next level. He understands the value of content first and how a successful design is more than just visuals.

David Esposto
Content Designer - Tangerine Bank
Testimonial author
Solution oriented

Piero arrived at a complex time at Tangerine when we had several teams missing a UX designer and a growing backlog of items to tackle. He started adding value to the teams from day 1 leveraging his experience and proposing new workflows to optimize the time spent in UX reviews which resulted in a reduction of time. Piero is a great asset to any organization looking to top their UX practices and improve the connection with their users.

Alejandro G. Briceno Orta
Senior Manager Agile - Tangerine Bank
Testimonial author
Fanastic attention to deatail and knowledge of the mobile native app space

Piero's attention to details has been instrumental for the success on multiple projects we worked together. He truly understands the UX foundation principles: UX is not just UI, but the entire "package". He contributed on several aspects, from UI design, behaviors, transitions, API calls, animations, to more technicalities like how errors are handled and displayed. He understands foundational principles for mobile-app design: UX depends on the platform, and the differences between each one to avoid alienating users (or forcing them) to generic patterns.

He understands foundational principles for mobile-app design: UX depends on the platform, and the differences between each one to avoid alienating users (or forcing them) to generic patterns.

Miguel Tsuboyama
Technical Lead / Senior Mobile Developer - Tangerine Bank
Testimonial author
A real ball of enthousiasm!

We are incredibly lucky to have Piero on the Canada Post UX team. He comes with so much knowledge, enthusiasm and dedication! I thoroughly enjoy working with him as he gets the job done, makes the call and is very hands on!

Cyndalia Fernandes
Product Manager - Canada Post
Testimonial author
A great leader and people person

Piero is a passionate and supportive leader. I had the pleasure of working with Piero on our Mobile UX team at Canada Post when he joined as our Design Lead. He made sure to advocate for his team and helped in uplifting team spirit. In addition to his design expertise and vision, he always strived to help the team reach their full potential. His zeal and approachability make him a wonderful colleague and leader. I really enjoyed working with Piero and would highly recommend him to any company!

Samiya Dalwai
Product Designer - Canada Post
Testimonial author
Piero was a great mentor

It was truly a pleasure to work with Piero! He is a true mentor and has the expertise and leadership qualities we all desire in any design team! I was lucky to learn from him and was able to push my boundaries as a product design practitioner under his leadership. He has offered me lots of words of encouragement and empathy in a fast-paced industry. He is a true leader in his field of work and you will instantly notice his passion for the great work he does and it will inspire you to do the same! It was a pleasure!

Dury Long
Product Designer - Canada Post
Testimonial author

Piero's outstanding UX/UI problem solving capacities differentiate his aptitudes from other colleagues. His partnership skills are exemplary. I worked with Piero to successfully launch several high visibility projects at Bell Canada driving top channel shift conversion . His passion as well as skills make him the ideal candidate , I would recommend Piero without hesitation.

Omar Ibrahim
Product Manager - Bell Canada
Testimonial author
Multi talented individual

Piero's design approach is clean and seasoned with experience. His efforts showcase user experience designs that brought elegance and clarity to the MyBell app. He is open minded but also willing to champion the user to ensure their needs are addressed. I wouldn't hesitate to work with Piero again.

Audrey Yuan
Senior Manager, Strategy, Design & Delivery - Bell Canada
Testimonial author
Great knowledge and balance between product and design.

I’ve had the pleasure of working with Piero during my time at Bell with the Native Apps team. Piero is an innovative design leader and his work truly champions the user experience. He captures the essence of the project requirements and translates them to a wonderful user friendly experience. Any team would be truly lucky to have Piero on their side, and I hope we have a future opportunity to work together in the future!

Leen Al-Taher
Product Manager - Bell Canada
Testimonial author
Very sharp eye

I had the pleasure of working with Piero at Bell Canada on a strategic customer experience project. Piero has a really good eye for the user experience and design, he always had out of the box ideas to improve the UI/UX. Piero is also very committed & knowledgeable in his areas of work. Definitely a great addition to any team.

Ahmed Tonsi
Senior Program Manager - Bell Canada
Testimonial author
Great ability to translate user requirements

Besides the absolute pleasure of working with Piero and how pleasant our working interactions have been, he has an incredible ability to translate user requirements into beautiful designs. He's been instrumental in helping define the user experience for the support section of the Bell mobile app, one of many products he's involved in. A talented individual with a truly customer centric perspective that you can easily see in his work. I'd happily work with Piero again.

Mohamed Mousa
Senior Technical Product Manager - Bell Canada
Testimonial author
Easy going colleague always avilable to help.

Working with Piero is so easy! He always delivers great user-friendly designs on time and is always open to feedback. Piero is an asset to any team, especially those who work in a fast-paced environment and need someone who can deliver quality quickly. Always a pleasure!

Laura Cloutier
Senior Technical Program Manager - Bell Canada
Testimonial author
A true critical thinker

Piero’s passion for UX is contagious and comes through in his work. His ability to harmonize complex use cases and technical constraints with simple and intuitive UX is masterful. With Piero at the helm, you can be confident no matter what the perceived technical limitations are, Piero’s critical thinking will result in an elegant UX that delights customers.

Laura Cloutier
Senior Manager, Digital Adoption, Engagement & Benchmarking - Bell Canada
Testimonial author
Fast and quality execution

Piero is an intuitive designer with speedy execution! His designs are always very clean and required little to no revisions because it just made sense. It was a great working with him on launching chat on App.

Jennifer Wang
Senior Manager - Bell Canada
Testimonial author
Piero was a great colleague

Piero’s passion for UX is contagious and comes through in his work. His ability to harmonize complex use cases and technical constraints with simple and intuitive UX is masterful. With Piero at the helm, you can be confident no matter what the perceived technical limitations are, Piero’s critical thinking will result in an elegant UX that delights customers

Kiril Dimitrov
Senior Solutions Architect - Newtrax Technologies
Testimonial author
A great colleague with alot of software wizdom

Piero has amazed me on what seems like a daily basis. Large tasks seem to be executed in a fraction of the time consistently. I consider myself very lucky to have learned a great deal already from him. Piero has demonstrated leadership amongst fellow colleagues, during critical points during development and continues to move the team forward. He truly understands the software business at the highest level.

Matthew Zecchini
Senior Full Stack Developer - Newtrax Technologies
Testimonial author
Piero was extremely easy to work with

Words alone won't be able to describe the professionalism and skills that Piero possesses. I've had an absolute pleasure working with him on my new Ecommerce platform. I can safely say that he's exceeded my expectations. Although his work pace was much faster than others that I've dealt with, his greatest strength was his ability to offer feedback and suggestions. He went from becoming a mock up designer to a valuable part of the team in reviewing, planning and optimizing our work flow. We're now able to accelerate our launch and shave off at least 2 months of development time. In the software world, that's a lifetime. I have zero hesitation in recommending Piero for any company or individual that is looking for work that can be completed on time, is correctly done, and helps improve the overall value of the project.

Jasper Sidhu
CEO and Founder - Shopivo