Hi, I'm Piero.


I partner with product and engineering leadership to reduce delivery risk, clarify tradeoffs, and ship resilient products across telecom, fintech, healthcare, government, and enterprise SaaS.
Decorative element





Decorative element

Product impact I delivered for

Bell, Virgin Plus, Lucky Mobile, Bell Mobility, Tangerine, Scotiabank, Canada Post, Government of Canada Bell, Virgin Plus, Lucky Mobile, Bell Mobility, Tangerine, Scotiabank, Canada Post, Government of Canada

Designed solutions for millions of Canadian users across telco, banking, and public services

  • How I reduce delivery risk in complex environments

    I help teams move from ambiguity to execution by clarifying tradeoffs early, aligning stakeholders across disciplines, and designing systems that hold up under regulatory and operational constraints.


    This approach has been applied across high-scale, regulated platforms at GoTo, Bell, Tangerine Bank, and Canada Post, where products span multiple platforms, legacy systems introduce risk, and delivery is shaped by compliance, security, and long-term trust for millions of users accross Canada and the United States. In these environments, I partner closely with product and engineering leadership to establish shared direction and reduce uncertainty before it becomes cost.

    My work sits at the intersection of product strategy, design systems, and emerging technologies. Alongside delivery, I mentor designers about craft, help develop business acumen and facilitate alignment across teams, and help organizations move from intent to execution without sacrificing quality or trust.



    I help digital teams ship faster and grow product performance without sacrificing quality

    Ready to see how I can transform your digital experience?





PORTFOLIO

Selected work shaping high-scale, regulated platforms
where design decisions carry real risk



Tangerine design hero
Mobile-First · AI-Powered · B2B SaaS

Unifying Communication in a Mobile-First, AI-Powered Platform

Designing a mobile-first, AI-powered cloud communications experience supporting millions of users in a fast-moving B2B environment. I owned the end-to-end product design across the mobile app, Carplay/Android Auto and Desktop, balancing AI-driven automation with usability, trust, and performance to improve adoption and reduce friction in core workflows.


Case study hero
Public Sector · National-Scale · Mobile-First

Transforming Mail Delivery into a Secure Digital Experience

Owned the end-to-end design and strategic shift from traditional mail management to a secure, mobile-first platform used by millions of Canadians. The work focused on improving trust, reducing fraud, and enabling confident self-service at national scale.

  • +94% increase in mobile engagement post-launch of digital mailbox
  • 3.2M Canadians transitioned from paper to digital mail delivery within first month post-launch
  • –48% decrease in paper mail reliance among active users
  • +38% reduction in fraud and identity theft incidents

Case study hero
Mobile-First · National-Scale · Telco

Scaling Mobile Self-Service for a National Telecom Under Extreme Demand

Led and owned the end-to-end design of mobile self-service and support experiences that enabled millions of Canadians to manage their accounts safely during the COVID pandemic. The work helped absorb unprecedented demand, reduce reliance on call centres, and accelerate long-term digital adoption.

  • +82% increase in digital self-serve adoption
  • +78% reduction in inbound support calls
  • +91% growth in active mobile users year-over-year
  • +$8.3 million in annual operational cost savings from self-serve adoption

Case study hero
STREAMING · B2C Product · Platform Launch

Launching a Cross-Platform Streaming Product at National Scale

Led and owned the end-to-end design and launch of a new cross-platform streaming product spanning mobile, web, and smart TV devices for Virgin consumers. The work focused on unifying discovery and playback across surfaces, improving engagement and retention while reducing support friction at scale.

View Metrics
  • +90% increase in user engagement post-launch
  • +78% reduction in inbound support calls
  • +35% growth in new accounts opened

Tangerine design hero
Fintech · Mobile banking

Driving Customer Growth in a Regulated Digital Banking Platform

Led and owned the end-to-end design improvements across mobile drive customer growth within a regulated digital banking environment. The work focused on reducing friction in critical journeys while maintaining trust, compliance, and long-term product integrity.


Case study hero
Fintech · Regulated Platform · Web Banking

Strengthening Security and Trust in a Digital Banking Platform

Led web-platform design improvements focused on strengthening security, trust, and usability within a regulated digital banking environment. The work reduced friction in critical account journeys while maintaining compliance and supporting sustained customer growth.

  • +57% increase in user engagement post-launch
  • +78% reduction in inbound support calls
  • +24% growth in new accounts opened

Case study hero
HealthCARE · Clinical Remote Monitoring

Reducing Clinical Risk Through Remote Health Monitoring

Led and owned the end-to-end design of a remote health monitoring platform enabling proactive, clinician-guided care for seniors outside of clinical settings. The system focused on early detection, adherence, and reliable escalation paths to reduce emergency visits and improve patient outcomes at scale.

  • –51% reduction in emergency room visits for monitored patients
  • +85% improvement in medication adherence among enrolled seniors
  • +46% increase in early detection of health deterioration events
  • +$6.4 M in projected annual Medicaid cost savings across participating regions

Case study hero
Enterprise SaaS · Industrial Platform

Scaling a Global Platform for Mining Optimization and Safety

Led the complete revamp of a legacy platform into a next generation, mission-critical mining platform used across global operations. The work balanced security, reliability, and usability to reduce friction for operators while improving activation and lowering support escalations.

  • +35% lift in onboarding completion
  • -22% drop in support escalations
  • +12% growth in weekly active users

Lucky Mobile App
Mobile-First · National-Scale · Telco

Lucky Mobile App

Redesigned the Lucky Mobile app to help customers manage their services right from their phone, on the Lucky Mobile network and on any Wi-Fi network. The app enables users to activate with an eSIM or SIM card, manage their account, and access key features all without using their data plan.

  • +40% increase in user engagement
  • -30% reduction in task completion time
  • +25% improvement in user satisfaction scores

PC Mobile App
Mobile-First · National-Scale · Telco

PC Mobile App

Redesigned the My PC mobile app with a completely new look and feel, making it the easiest way for prepaid customers to manage their account anytime, anywhere. The app enables users to view account balance and expiry dates, top up accounts, and manage add-ons and plan details—all without using their data plan.

  • +55% increase in mobile app usage
  • -35% reduction in support tickets
  • +32% improvement in conversion rates





Awards & Recognition

Recognized for mobile-first product design at scalein high risk environments

Virgin Plus
Best Telecommunication
Mobile Application

Internet Advertising Competition

Lucky Mobile
Outstanding Mobile
Application

Internet Advertising Competition

Bell Canada Virgin Plus
Platinum & Gold — App for Service — MyBell & Virgin Plus

MarCom Awards

Award-winning mobile product work delivered under real-world constraints, supporting 8.5M+ monthly users across national telecom platforms. Recognized for quality, usability, and business performance at scale.

create

Strategic capabilities that drive product growth

Marketing and business strategy
Product Strategy & Market Insight

Aligning experience initiatives to business KPIs, market dynamics, and revenue outcomes.

Cognitive sciences illustration
Cross-Functional Leadership & Design Ops

Partnering across Product & Engineering to reduce overhead, scale systems, and improve velocity.

Cognitive sciences illustration
Behavioral UX & Psychology

Driving long-term adoption through cognitive and motivation-based design.

Visual design showcase
Visual & Interaction Design Excellence

Bringing craftsmanship and taste to digital products — creating premium, trustworthy experiences that users feel confident returning to every day.





WHO I WORKED WITH

Iconic Brands and Startups

Canada Post logo
Virgin Mobile logo
Scotia Bank logo
Tangerine Bank logo
Bell Canada logo
PC Mobile logo
Lucky Mobile logo
Canada Post logo
Couply logo
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